The Product Marketplace is a result of Indiegogo's nonstop efforts to diversify their crowdfunding product lines. Launched in Q4 2017, the Product Marketplace allows consumers access to the most innovative products before they hit major retailers.
Led development on multifaceted product with features for entrepreneurs, customers, and Indiegogo administrators. Though an intern, I was the sole product manager on a team of three engineers and one designer.
Allowed users to track their shipments natively inside Indiegogo. Facilitated automatic emails and tracking status updates through the EasyPost API.
Created tracking number import feature, which automatically verified statuses and updated respective customers upon upload.
Enabled scalable payment system by tying entrepreneur disbursements to “fulfilled” tracking statuses. Entrepreneurs automatically get paid when they ship their products.
Managed product design, user research, and resourcing on large scale upgrade to Indiegogo’s “Explore” page. Incorporated the new Marketplace offering into Indiegogo’s current crowdfunding product lines. Pending Q4 2017 release.
Balanced suggestions and feedback between stakeholders from design, engineering, marketing, and sales teams. Allocated human resources to meet Q4 launch goal.
Led creation of new Explore experience with more relevant filters, cleaner interface, and inclusion of products from the new Indiegogo Marketplace.
Coordinated messaging with entrepreneur-facing business teams for Indiegogo’s new look.